👋 I'm Shri, a Product Designer
11+ years of experience turning ambiguous problems into shipped software. I do the full loop: research, design, prototype, and build. Currently based in London, previously led design at ed-tech and SaaS startups.
Selected Work
Designing an AI meeting copilot for sales teams
→From email tool to AI-first platform — the feature that drove ~30% of Mixmax's paid conversions
Turning a blank slate into engaged users
→New students weren't coming back — a redesigned onboarding flow lifted activation from 48% to 74%
Building a call center from zero to one
→Designing Freshcaller from first principles—from user research to shipped product
I've been building things on the internet since I was 15. What started as tinkering with HTML on GeoCities eventually turned into a career spanning design, code, and the messy space in between.
Over 11+ years, I've designed products across ed-tech, SaaS, and productivity tools. I've been the first designer at startups and led design teams of seven. I've shipped design systems, rebuilt core product experiences, and learned that the best solutions usually come from understanding constraints rather than ignoring them.
Currently, I'm a Senior Product Designer at Mixmax, where I work on AI-powered tools that help sales teams work smarter. Before that, I spent five years at BridgeU helping high school students find their best-fit universities worldwide.
I studied Computer Science and Design—a combination that shaped how I approach problems. I think in systems and components. I prototype in code when it's faster than mockups. I believe designers who understand engineering constraints make better decisions.
Outside of work, you'll find me running around London, reading about typography, or strumming my guitar.